Why We Need Email Marketing Services?
We have got to a point where email marketing is perhaps the oldest form of marketing around. Maybe this is why many business owners and managers are shifting attention away from it.
In fact, many people consider email marketing to be old school and obsolete.
This is actually a misconception, and thanks to the availability of numerous email marketing services, we can now enjoy the benefits of this marketing strategy once again.
Here’s a fun fact for you, according to Statista, the number of email users is set to grow to about 4.3 billion users in 2022. ( A marked increase from 3.7 billion in 2017).
So, what does this mean? Well, the potential in email marketing is pretty high, and it’s up to you to take advantage of it. An excellent way to do this is by using email marketing services.
What are Email Marketing Services?
Email marketing services are tools that allow you to automate your email workflow, send better emails, and track your stats. This allows you to build a deeper relationship with visitors and customers. Email marketing tools are cost-effective and improve the overall efficiency of your marketing strategy.
There are numerous email marketing services in the market today, making it a bit tricky to get a top quality tool for your business. We’ve compiled a list of the top performing tools for you, especially for the New Year and beyond.
Best Email Marketing Services
Constant Contact
It is one of the most reputable email marketing services for businesses today. This tool is beginner friendly and easy to use, and it allows you to manage your email contacts, templates, list and so on.
One of the biggest selling points on Constant Contact is the innovative social media tool and event management tool. You have to pay a monthly access fee to use the service.
ConvertKit
This is another tool that features auto-responders, which allow you to send drip mails. The tool allows you to easily separate contacts depending on their level of commitment to your business.
With ConvertKit, you can easily automate your email marketing. It also requires a monthly subscription fee.
Drip
This email marketing service has integrated add-ons that improve your user experience. The tools are quite advantageous for marketers, e-commerce, and bloggers. Some features that make it stand out are the list groups, email segmenting, marketing automation, and so on.
With the monthly subscription, you can have access to these cool features and other support options like webinars, free guides, detailed course, live chat support, and so on.
AWeber
AWeber is another name that often comes up in any list of top email marketing services. The tool connects easily with most platforms and it gives you access to email templates, autoresponders, list management, and so on.
MailChimp
MailChimp helps you improve your conversion rate, and it offers you features like merge taps, autoresponders, email creator, live chat, and so on. The tool works well with WordPress, Shopify, Magento, and other platforms. MailChimp also offers one of the most affordable services, making it a popular choice among users.
Conclusion
Email marketing is an excellent marketing strategy, especially for small businesses. They help improve the efficiency of your marketing, leading to more leads and higher conversion rate. Choosing a platform for your business is even made more tricky because most tools provide similar services. If you choose any of the tools highlighted here, it is unlikely to be a wrong choice.
